about the founder

My vision is to eliminate 90% of the time and energy dtrained on communication surfaces and replace with elegance, calm and support.

Rob Lincolne

Hey, I'm Rob.

entrepreneur Sydney · London · Riyadh builder of get_sifted
Connect with me on LinkedIn

Hey, thanks for being here. I'm experienced entrepreneur who's worked in Australia, London and Saudi Arabia, run software teams across the globe, and have a history in building leading enterprise solutions for incredible customers. I know what it is to build great software.

However, one tool I always lacked — and wished I had — was a human-oriented way to reduce and recover the immense volume of time spent across daily communication surfaces. The persistent anxiety that cam with the eternal monitoring was another distraction I didn't need as relationships and decisions slowed when I didn't chained to the tabs, notifications and screens.

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This was the problem I couldn't solve

What I needed never existed. An advanced noise management solution. Running Paydock — and ever since, I continue to life across multiple inboxes and surfaces.

I built get_sifted to be the tool I wish I'd had.
~90%
less time I now spend managing my communications
channels watched, so nothing important slips through

get_sifted is for you. It doesn't filter (that's just the start). get_sifted is closer to another brain melded to your unique workflow - that fires up elegantly the first time you use it. Quietly triaging, assessing andproactively watching 24hrs a day even when you sleep, it has your back. It learns as you go and enables you to stop carrying that load of remembering to check/watch/return/juggle tabs/signatures/schedules. Gone is the evening and morning scan. Gone is the constant noise and communication anxiety. Heck, we even send you daily summaries of what to focus on (if you ask for it), give you a rapid-fire (atari-style) dispatch shortcuts, help you draft and ping you when a 'watcher' is fired for that must-not-miss matter. (No more 'what email did you send that to again?'), It's your own personal wishlist-meets-personal-assistant. Powered by AI.

What get_sifted is not

get_sifted is not a lift-and-shift replacement for your email client. That still lives and is important. There will be plenty of moments you'll still want to go straight to the source — grabbing an auth code, typing out a considered reply, or jumpping out when you already know exactly what you need and where to find it. get_sifted never gets in the way of that, it offers deep links straight into the original message, so you're one tap from the real thing whenever you want it. We are focused on the layer that a executive admin with extra powers and who doesn't sleep could give you.

More to the story

Very shortly I'll be announcing the get_sifted integration natively with an additional gtd inspired task-management tool that is doing away with the to-do list forever. This will give you, for the first time, the ability to reach meaningful inbox zero. A single button or forward you can delegate or schedule a task or assign to a project - this will remove the second largest anxiety sink in your life - the to-do list. More soon on that.

This is for you - from me

If you are an entrepreneur, executive, partner at VCs, or consultant juggling — I genuinely believe this may be the tool you've always wanted. I'd love to hear from you and invite you to our alpha.

I look forward to continuing to build it together - and giving you back time to spend with those you love.

Rob Lincolne
founder